Latest News, Tips, & Trends

How to Measure the Performance of Your Video

So you’ve created a marketing video and released it out into the world. You’ve put your information in front of your customers. Now what?

Now it’s time to measure the performance. It’s time to take a look at how … Read More

InFocus Marketing Sessions – May 2017

Our guest this month was Jillian Rosich Kendrick from Informed Marketing Solutions, and the topic was Infusionsoft and Marketing Automation Software.

Who is Jillian? As an Infusionsoft Certified Partner and Sales and Marketing Expert, … Read More

Use Subtitles to Get More Views on Facebook

We’re constantly focused on increasing audience engagement for video ads. We’ve even written a lot of blog posts on the topic. For example, this one with tips on how to grab your viewer’s attention. However, in all of our … Read More

Building Excitement with Construction Videos

If you’re a business owner and you’re building a new location or updating an existing one, using video is a great way to capture the excitement for your audience. Catch the action from the start with a … Read More

6 Ways to Boost Organic Engagement

There’s a huge difference between using social media for personal reasons and using it to grow your business. It’s a whole new world on the business side. While you can easily get 100 likes on your new profile … Read More

InFocus Marketing Sessions – April 2017

Our guest this month was Diana VanDeMark from Business Recharge and we talked about how to make the most of your marketing dollars. Being able to correctly target your marketing efforts is extremely important to your business, so you’ll want to watch this! … Read More

How to A/B Test Your Content to Increase Engagement

First of all, what is A/B testing? A/B testing is the process of testing two web elements to establish which one performs better. It’s hard to establish exactly what your audience is looking for in your content and on … Read More

3 Tips for Online Marketing Videos

Today I’m going to give you three tips for your business’s online marketing videos.

Tip number one doesn’t even really have anything to do with the video, it’s more about the thumbnail image. Thumbnail images are the little images … Read More

6 Ways to Grab Your Viewer’s Attention

We know video helps you get your point across, but you have to grab your viewers attention first. Your online audience has a short attention span and has most likely come across your video while scrolling on their phones. … Read More

Two Video Marketing Trends to Get on Board With

Video marketing is an ever changing environment. It evolves quickly and new practices pop up all the time. We’ve already talked about why you should take advantage of video marketing, but we wanted to take a closer look at … Read More