Marketing Tips: Video Optimization
We get a lot of questions from our clients about publishing their videos online. So today we wanted to share some of the tips we give them in order to optimize their videos and increase their reach.
We get a lot of questions from our clients about publishing their videos online. So today we wanted to share some of the tips we give them in order to optimize their videos and increase their reach.
Events, trade shows, and conferences are for more than just networking. They all make great opportunities for capturing evergreen video content that can be used throughout the year. Since a lot of businesses are planning to get back to these in-person events, we thought it would be the perfect time for a case study on our client, Interactive Legal.
You might think that since things are opening back up, live streaming will become less and less popular. But we’re here to tell you it’s not going anywhere.
In Instagram’s case, having platform-specific video content is pretty important. This is because of all the different video formats Instagram offers. IGTV, Live, Reels, Stories, and in-feed videos all have a different look, feel, and audience. We’re going to break them all down and go over best practices so you can decide which ones are the best for you.
So you’ve started a YouTube channel for your business and finally uploaded a video – now what? Well, you can’t just drop your video and run. With nearly 2 billion monthly users and over 500 hours of video uploaded per minute, there is some tough competition on YouTube. Once you hit that publish button, the real work begins. To help you get started, here are the first three steps we suggest to promote your videos both inside and outside of YouTube.
Creating a YouTube channel for your business is almost like creating another mini-website. Your channel is where you’ll upload videos and descriptions for viewers to see all in one place. It’s also a landing page for viewers who find your videos elsewhere and decide they want to check out more of your content. So in order to be effective, you’re channel has to be well-built with a purpose. Let’s go over how!
What hooks viewers in? What keeps them engaged? How do you reach the right people and get them to interact with your content? We want to share some of the most common tips to help make sure your videos get views, and those viewers engage with your content.
Video email marketing is simple, it’s just including a video to your marketing emails. But this simple change can drastically increase both your open rate and your click-through rate – which is exactly what you want for your marketing emails.
With most forms of in-person entertainment and events being canceled, people are staying home and consuming more online video than ever before. This trend is likely to continue, and according to studies, video marketing is expected to make up about 82 percent of all consumer internet traffic by 2022. If you haven’t already, now is the time you really need to get into video.
At first glance, YouTube can be a bit complicated. It’s a search engine, but it also functions like social media. In addition to standard SEO tips, you can also use hashtags to help increase your views. Learn how!