Having a great marketing video made is just the beginning. To maximize its impact, you need a strategic approach to sharing and distribution. Last month, we discussed how marketing videos can boost your SEO. In this post, we’ll dive into effective strategies on how to share and optimize marketing video views for small businesses.
1. Choose the Right Platform for Your Audience
Selecting the right platform is crucial. Consider your target audience and where they spend most of their time. YouTube is excellent for general content, while Instagram and TikTok cater to younger demographics. LinkedIn is ideal for B2B content, and Facebook is still a versatile option. Tailoring your platform choice to your audience increases the likelihood of engagement.
2. Craft an Engaging Thumbnail and Title
The first impression matters. Design an eye-catching thumbnail and write a compelling title. These elements entice viewers to click and watch your video. A thumbnail that sparks curiosity and a title that clearly conveys the video’s value can significantly impact click-through rates.
3. Utilize SEO Best Practices
Implementing SEO best practices is vital for optimizing marketing video views. Optimize your video title, description, and tags with relevant keywords. This not only helps your video rank higher in search results but also makes it more discoverable to users actively seeking content in your niche.
4. Leverage Social Media Sharing
Social media is a powerful tool for video promotion. Share your videos across all relevant platforms, and don’t forget to utilize each platform’s unique features. For example, use Instagram Stories or Reels for short, engaging clips, and Facebook for longer-form content. Encourage your audience to share, comment, and engage with your videos to boost visibility.
Most importantly, make sure to upload your marketing videos natively to each platform. Native videos are integrated seamlessly into the platform and will auto-play as the viewer scrolls. Not only does your viewer prefer this from a user standpoint, but the algorithms do too.
5. Embed Videos in Email Campaigns and Blog Posts
Integrate your videos into your email campaigns and blog posts. Including videos in email marketing can increase click-through rates, while embedding them in blog posts enhances user engagement. Create a seamless experience by directing your audience from one platform to another.
6. Engage with Your Audience
Respond to comments, ask for feedback, and engage with your audience. A lively comment section signals to algorithms that your video is generating interest, potentially leading to increased visibility on the platform.
Optimize Marketing Video Views to Make Sure Your Marketing Videos Reach Your Audience
Optimizing marketing video views involves a multifaceted strategy encompassing platform selection, compelling visuals, SEO practices, social media outreach, collaborations, and seamless integration across channels. By implementing these strategies, small businesses can effectively boost the visibility of their marketing videos and connect with a broader audience.
If you want to grow your business with video or have more questions about the video production process, call us at 321-802-3169 to set up a FREE video brainstorming session.
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