The term “video marketing” covers a wide range of content, budgets, and formats. But for many small businesses, video content is now the main way to connect with customers (especially local ones).
Thanks to the introduction of things like Facebook Live, Instagram Reels, YouTube Shorts, you’re probably wondering about best practices, common pitfalls, and other hacks to make your videos a success. So let’s go over some of our top video marketing tips for small businesses.
1. Quality Over Quantity
Video is everywhere and your viewers can recognize the difference between a good one and a bad one. Don’t sacrifice quality for quantity. It’s not completely necessary to post video content every single day. A well-made, well-planned, and well-promoted video will convert way more viewers than multiple videos that don’t get your message across.
2. Make a Good First Impression
Your audience has a short attention span. Thanks to TikTok and Instagram Reels, it’s getting even shorter. Make sure your video gets your point across and hooks your viewer within the first three seconds.
3. Create Educational Content
There’s a reason why “How-To” content is so popular on YouTube. Answering your target audience’s questions and solving their problems should be a key part of your digital strategy. Just start with sharing tips, tricks, and demos on video.
4. Use Client/Customer Testimonials
A few video testimonies from satisfied customers will sell your product better than you would. People are more inclined to be influenced by another happy customer than something that is an obvious ad.
5. Optimize for Different Platforms
YouTube videos should be 16:9. You’ll need vertical video for Instagram Reels. Each platform has its own best practices and size requirements. Your video content won’t always be one-size-fits-all. For the most part, you’ll want to optimize your videos for each platform they’ll be posted on.
Why Video Marketing Works for Small Businesses
Video marketing allows you to showcase the people behind your brand, offer behind-the-scenes content to your fans, highlight your product, and explain complex topics. Viewers retain 95% of a message that they watch in a video and social video generates 1200% more shares than other digital content.
We know small businesses are typically working with a limited budget, but there are still tons of options available.