You can talk until you’re blue in the face about how great your business is. But for the most part, people will write it off that they’re being sold to. And people are tired of being sold to. What we’re looking for is something to relate to. And that’s why we’ve found that video testimonials given by actual customers is one of the best ways to connect with your viewers.
When someone watches a testimony of someone who had the same problems that they have and then to hear them talk about the solution that freed them from it, they instantly connect with the story. And thus, they connect to your business. The recipe for capturing an effective testimony on camera is simple. You find out what their life was like before they found your product or service. What the experience was like during using it. And what it’s like now that their problem is solved. The result is an organic story that accurately describes what others can expect from the same experience.
I’m sure that you can think of plenty of past customers that had an amazing experience with your company. You should capture those stories to share, because great customers attract more great customers. If you would like to see some of the amazing video testimonies that we’ve capture for our clients, visit 142productions.com to see samples of our work.
If you would like to grow your business with video give us a call to schedule a FREE video consultation! 321-802-3169
142 Productions – Complete Video Marketing and Video Production
If you’re looking for more tips, check out our other blog posts here!