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We’ve talked a lot about why you should be using video in your marketing strategy – 87% of marketers do – but in this post, we want to go over the best way to share your content on social media in order to maximize it’s potential. After all, you’ve spent money on your video! So we want to make sure you get the most out of them.
Right now, Facebook has three video options: Facebook Live, Newsfeed, and Facebook Stories. It can be hard to choose which option is best. Here are some tips for Facebook video marketing that might help you make the decision and optimize your content:
- Upload videos directly on Facebook. Natively uploaded videos see eight times more comments than videos uploaded on third-party sites and then shared via
link . - Add captions to your videos so they can be understood without sound. More than 85% of Facebook users watch videos without sound, that’s because people check Facebook at all times throughout the day and usually they’re in public. Charts and animations are another good way to get your message across without relying on sound, but captions work if your video is already made and has important audio.
- Go live to create a sense of urgency. Some Facebook users prefer to watch live-streams over typical newsfeed posts. They feel like they need to tune in because otherwise, they’ll miss out. So it might be worth going live to help bring some attention to your page.
Video does perform well on Twitter, but you have to treat it like a tweet. Brief and to the point. You need to capture attention immediately and stick to short clips.
- Upload videos natively to Twitter just like you would on Facebook. If a platform has a native video feature, take advantage because it will only do good things for your reach and engagement. Twitter’s algorithm favors native video more than external links and the autoplay feature makes users more likely to watch and interact with videos.
Instagram is all about having a visually appealing profile filled with images/videos that stand out among the rest in a newsfeed. Videos are limited to 60 seconds, so it’s all about being deliberate with your marketing techniques. Here are some tips to make your Instagram content stand out in a very competitive space:
- Use bold, eye-catching animations. You need to catch your viewer’s attention as they’re scrolling through their newsfeed and once you do, you only have 60 seconds to get your message across. Use high-quality graphics or animated videos which explain your product quickly.
- Square videos perform better in feed and take up more screen space. Square videos are more visually appealing than landscape videos, but vertical videos are also becoming popular due to Stories and IGTV.
- Use Instagram Stories to share more candid moments and behind-the-scenes “unfiltered” content. Instagram Stories has more than 400 million daily active users. It’s a great way to send authentic messages to your audience.
- Take advantage of tagging features. Both Instagram Stories and regular posts allow for hashtags, location tagging, and mentions. All three features increase your reach and will help more users discover your account.
For a while, LinkedIn didn’t have a native video feature. Now it does! However, it is important to note that LinkedIn
- Again, don’t rely on sound to get your message across, use subtitles to allow for sound-less viewing. Because LinkedIn is a professional networking site, many users may be watching at work.
- Keep your videos under 90 seconds. Most people on LinkedIn are looking for career growth and development, but they’re busy professionals and don’t want to spend time watching a 10 minute video (even though LinkedIn allows for that).
- Stick to educational content and avoid sales pitches. Professionals use LinkedIn to expand their networks and stay updated on relevant news in their field. Use LinkedIn as a way to share your knowledge on a topic and establish yourself as a thought-leader in your industry.
Both video and social media are great tools for interacting with your audience but a lot of things vary across platforms – purpose, audience, features, etc. Use these tips to tailor your video marketing to each platform so that you maximize your video content and optimize your reach.