Are you thinking about incorporating social media videos into your marketing plan? By sharing the right social media videos at the right time, you can turn a lead into a customer in just a few simple clicks.
In this article, we’ll break down how to use social media video to support your sales funnel.
Step 1: Create a Sales Video
A high-converting sales video can be one of the most powerful tools in your marketing toolbox. A successful sales video does the following:
- outlines a problem that your product or service can solve
- tells a story
- sounds natural vs sales-y
- includes a call to action asking for a sale or a signup
Step 2: Optimize Delivery
Create an optimized landing page that is simple and clean. You’ll want to include one main offer and add a solution-based headline. Make sure that you also install the Facebook pixel on the page.
Next, use your sales video to create a targeted Facebook video ad. The main goal of the ad is to get users to click through to the landing page.
Step 3: Retargeting
Finally, you’ll want to set up a retargeting Facebook campaign in order to further automate the sales process. Just because a lead doesn’t convert the first time they see your ad, doesn’t mean they aren’t interested. You just need to remind them.
Your retargeting ad should be designed specifically to draw people back to your landing page.
Step 4: Measure Results and Refine Strategy
In order to tell if your ad is working, there are a few metrics you should look at:
- Social media engagement
- Video views on social media channels
- Landing page views
- Average time spent on landing page
- Click-through rate on the landing page
- Average time spent watching the sales video
- Percentage of viewers who take the call to action (to purchase)
- Abandoned shopping cart percentage
- Retargeted sales
- Abandoned shopping cart sales via email
Review these metrics and make any necessary adjustments to your strategy.