Tag: Video Marketing

  • Case Study: Interactive Legal

    Events, trade shows, and conferences are for more than just networking. They all make great opportunities for capturing evergreen video content that can be used throughout the year. Since a lot of businesses are planning to get back to these in-person events, we thought it would be the perfect time for a case study on our…

  • Guide to Instagram Video: In-Feed, Stories, IGTV, Live, and Reels

    In Instagram’s case, having platform-specific video content is pretty important. This is because of all the different video formats Instagram offers. IGTV, Live, Reels, Stories, and in-feed videos all have a different look, feel, and audience. We’re going to break them all down and go over best practices so you can decide which ones are…

  • 3 Tips for Promoting Your YouTube Channel and Videos Organically

    So you’ve started a YouTube channel for your business and finally uploaded a video – now what? Well, you can’t just drop your video and run. With nearly 2 billion monthly users and over 500 hours of video uploaded per minute, there is some tough competition on YouTube. Once you hit that publish button, the…

  • How to Set up a YouTube Channel for Your Small Business

    Creating a YouTube channel for your business is almost like creating another mini-website. Your channel is where you’ll upload videos and descriptions for viewers to see all in one place. It’s also a landing page for viewers who find your videos elsewhere and decide they want to check out more of your content. So in…

  • Video Email Marketing: How to Make Your Emails Stand Out

    Video email marketing is simple, it’s just including a video to your marketing emails. But this simple change can drastically increase both your open rate and your click-through rate – which is exactly what you want for your marketing emails.

  • Video Marketing Tips & Trends for 2021

    With most forms of in-person entertainment and events being canceled, people are staying home and consuming more online video than ever before. This trend is likely to continue, and according to studies, video marketing is expected to make up about 82 percent of all consumer internet traffic by 2022. If you haven’t already, now is…