Gaining over 30,000 organic views in two weeks, Palm Bay Police Department’s 2023 holiday video was quite a hit. For the third year in a row, 142 Productions has worked with PBPD to create their annual “Holiday Hijinks” video.
For many small businesses, video content is now the main way to connect with customers (especially local ones). Let’s go over some of our top video marketing tips to make your videos a success.
Television is one of the most well-known and well-established branding tools. The downside is that it can be pretty expensive and targeting options are limited. Luckily, there is a new option for TV advertising that you might not understand the benefits of yet – OTT.
During our weekly meetings at 142 Productions, we like to bring some video inspiration into the mix. Whether it’s a video ad one of us saw the day before, a TikTok someone stumbled upon, or an old TV commercial we can’t get out of our head – it’s a fun way to stay on top…
Multiple local groups & community members teamed up for the City of Palm Bay’s newest bike trail/bridge, so we really wanted to focus on that while also spread the word. That’s what led us to our strategy – instead of making the client the center of the video, we would focus on the people involved.