Category: Blog

  • Marketing Tips: Video Optimization

    We get a lot of questions from our clients about publishing their videos online. So today we wanted to share some of the tips we give them in order to optimize their videos and increase their reach.

  • Case Study: Interactive Legal

    Events, trade shows, and conferences are for more than just networking. They all make great opportunities for capturing evergreen video content that can be used throughout the year. Since a lot of businesses are planning to get back to these in-person events, we thought it would be the perfect time for a case study on our…

  • Live Streaming Is Here to Stay

    You might think that since things are opening back up, live streaming will become less and less popular. But we’re here to tell you it’s not going anywhere.

  • Guide to Instagram Video: In-Feed, Stories, IGTV, Live, and Reels

    In Instagram’s case, having platform-specific video content is pretty important. This is because of all the different video formats Instagram offers. IGTV, Live, Reels, Stories, and in-feed videos all have a different look, feel, and audience. We’re going to break them all down and go over best practices so you can decide which ones are…

  • 3 Tips for Promoting Your YouTube Channel and Videos Organically

    So you’ve started a YouTube channel for your business and finally uploaded a video – now what? Well, you can’t just drop your video and run. With nearly 2 billion monthly users and over 500 hours of video uploaded per minute, there is some tough competition on YouTube. Once you hit that publish button, the…

  • How to Set up a YouTube Channel for Your Small Business

    Creating a YouTube channel for your business is almost like creating another mini-website. Your channel is where you’ll upload videos and descriptions for viewers to see all in one place. It’s also a landing page for viewers who find your videos elsewhere and decide they want to check out more of your content. So in…