Category: Blog

  • Social Media and Video in 2017

    As the year comes to an end, one thing we’re doing is looking at how marketers have been using social media and trying to anticipate what trends will be popular in 2017. Right now, we have three key takeaways to keep in mind when creating your 2017 marketing plan: video is about to peak, everyone…

  • How to Use Video for Growth Marketing

    Growth marketing is changing the way marketers approach the task of driving awareness, demand, and sales. It has helped re-define the goal of marketing to be less about simply acquiring more customers and more about attracting and retaining engaged customers, which means marketers now have to focus on more than just the top of the marketing…

  • Video Advertising is Everywhere! OTT, OOH, OLD, VOD, etc.

    It wasn’t too long ago when businesses wanted to use video advertising they only thought of TV commercials or infomercials. And while that still works great for some businesses, it was out of reach for smaller businesses financially. But now there are many different venues and platforms for any business to use video advertising that won’t…

  • Evergreen Video Content: What It Is and How You Should Use It

    When people think of video marketing, their minds typically go to viral videos or content that focuses on of-the-moment topics. While these types of videos have their time and place, there’s another type that can be beneficial to your business — evergreen videos. These posts are about ideas that hardly change with the passing of time…

  • How Video Testimonies Can Get The Word Out About Your Business

    You can talk until you’re blue in the face about how great your business is. But for the most part, people will write it off that they’re being sold to. And people are tired of being sold to. What we’re looking for is something to relate to. And that’s why we’ve found that video testimonials…

  • How to Create Successful Video Campaigns

    As marketers, we’ve been hearing a lot of statistics about the growth and benefits of video marketing: “By 2017, video marketing will account for 69% of all consumer traffic.“ “75% of online video consumers interact with video ads every day.” “Markers who use video grow revenue 49% faster than non-video users.” “Mobile video ads will…