Category: Blog

  • Top 4 Benefits of Social Media for Your Business

    We know you’re constantly hearing how social media marketing will benefit your business. However, it’s not just marketing that social media can play a huge role in. Whether you’re already incorporating social media and just need more ideas, or you’re still trying to convince yourself (or someone else) the importance of social media for your…

  • How Your Business Can Benefit from Using Facebook Live

    Have you seen other businesses using Facebook Live? Are you wondering how your business could actually benefit from using it? In general, using live video will improve your Facebook reach, and there are plenty of ways your business can succeed with it. Your content has a lifespan for engagement when it’s initially shared (which is…

  • Turn Viewers into Buyers with Video

    When you’re creating your marketing videos, it’s important to ask yourself whether or not you’re creating the right type of videos to push your viewers along the sales funnel. You want to keep moving viewers throughout the funnel and into the purchase phase. Sometimes this means you’ll want customized videos based on which phase of…

  • 4 Ways to Use Video to Improve Your Social Media

    We can’t say it enough, video marketing has taken over social media. It’s practically a necessity to make your content stand out among the rest. Just look at our post about the predictions for social media and video from January. Think about your engagement on social media. If you post a status update without a…

  • How to Measure the Performance of Your Videos

    So you’ve created a marketing video and released it out into the world. You’ve put your information in front of your customers. Now what? Now it’s time to measure the video performance. It’s time to take a look at how your video is doing – how your audience is reacting to it and if  they’re reacting…

  • Use Subtitles to Get More Views on Facebook

    We’re constantly focused on increasing audience engagement for video ads. We’ve even written a lot of blog posts on the topic. For example, this one with tips on how to grab your viewer’s attention. However, in all of our posts, we’ve never addressed one of the best and easiest ways to increase clicks and views…