Category: Blog

  • Two Video Marketing Trends to Get on Board With

    Video marketing is an ever-changing environment. It evolves quickly and new practices pop up all the time. We’ve already talked about why you should take advantage of video marketing, but we wanted to take a closer look at two important video marketing trends that your brand should start implementing this year: Create captivating branded content.…

  • InFocus Marketing Sessions – March 2017

    Our guest this month was Nancy Peltonen from the Greater Palm Bay Chamber of Commerce and we talked about networking and marketing. Networking is a huge part of marketing yourself and your business, so you’ll want to watch this one! Who is Nancy? Nancy Peltonen is the President & CEO of the Greater Palm Bay Chamber of Commerce. She has an extensive…

  • Influencer Marketing: Establish Yourself as a Thought Leader and Grow Your Business

    Influencer marketing is a popular way to reach out to your target market. Influencers are able to connect with your audience and create new content for your brand that will increase sales. However, instead of working with influencers outside of your business, it might be a good idea to become an influencer yourself. If you…

  • Unlocking New Audiences: Effective Strategies for Video Marketing

    If your business needs to reach a new audience, there’s no better method than video. If you’re trying to engage with a new target market, introduce a new product, or announce a change in your business, video will allow you to do that. Video allows you to stay relevant and it’s sharable content that your audience will…

  • InFocus Marketing Sessions – February 2017

    Our guest this month was Tina Lange from Strategic Ink and we talked about Facebook marketing for businesses. Facebook seems to change every day, so you’ll want to watch this one! Who is Tina? Tina Lange is a certified public relations practitioner and the owner of Strategic Ink Public Relations in Melbourne, Florida. Tina has a 25-year history…

  • 7 Rules for Effective Video Content Brainstorming

    Brainstorming is a really important part of the video process, which is why our philosophy is that we don’t just show up with a camera. You have to go in with a plan. Brainstorming is important because it helps us determine the framework, tone, and strategy for our videos. Then we’re able to move on to…