• In Instagram’s case, having platform-specific video content is pretty important. This is because of all the different video formats Instagram offers. IGTV, Live, Reels, Stories, and in-feed videos all have a different look, feel, and audience. We’re going to break…

  • So you’ve started a YouTube channel for your business and finally uploaded a video – now what? Well, you can’t just drop your video and run. With nearly 2 billion monthly users and over 500 hours of video uploaded per…

  • Creating a YouTube channel for your business is almost like creating another mini-website. Your channel is where you’ll upload videos and descriptions for viewers to see all in one place. It’s also a landing page for viewers who find your…

  • What hooks viewers in? What keeps them engaged? How do you reach the right people and get them to interact with your content? We want to share some of the most common tips to help make sure your videos get…

  • Video email marketing is simple, it’s just including a video to your marketing emails. But this simple change can drastically increase both your open rate and your click-through rate – which is exactly what you want for your marketing emails.

  • With most forms of in-person entertainment and events being canceled, people are staying home and consuming more online video than ever before. This trend is likely to continue, and according to studies, video marketing is expected to make up about…