Live streaming is more accessible now than ever. It’s equally as easy for your business to go live, as it is for your consumers to tune in.
As a natural extension of video marketing, live streaming is able to provide a new level of interaction to a pre-existing relationship.
When viewers watch your pre-recorded videos, they’re consuming the content and then hopefully following the call-to-action. But when viewers watch your live stream, two-way communication is introduced and a sense of community is formed. This makes your brand more real and relatable.
Live streaming also creates a sense of urgency. If social media has taught us anything, it’s that people have a serious fear of missing out.
Going live gives your viewer the impression that you have something to tell them right here and right now, and if they don’t tune in, they’ll never know what it was.
Between YouTube, Instagram, Facebook, and now even LinkedIn; there are plenty of popular platforms that provide live streaming options. You’ll want to choose which platforms have your most engaged audience, and stream to those.
Now you might be wondering, what should I live stream? But there are multiple types of videos that can be done live depending on your business and your goals.
Live streaming is a great tool for a number of situations. Events, company announcements, employee training, and product launches, can all be enhanced if they’re done live.
Two of the most popular uses for live streaming are event coverage and “ask me anything” style Q&A videos.
By live streaming your event, you’re opening it up to more people than just the ones who were able to physically attend.
And those people who watched your event from home? They might be encouraged to attend your next one. 30% of people who watch a live stream of an event will attend that same event the following year.
By going live for a Q&A video, you’re taking the time to build a relationship with your audience and humanize your brand. You’re showing your viewers that you’re willing to listen to their questions and give them genuine and unscripted answers in real time.
We know that video can help grow your business, but live streaming takes things even further.
80% of internet users would rather watch live video from a brand than read a page full of information on their website.
Live streaming is almost an extension of reality that allows you to connect with your viewers in a more authentic way that can have an even greater impact than your typical video marketing efforts.
If you’re wondering how live streaming could work for your business, give us a call at 321- 802-3169 or visit our website 142Productions.com