When people think of online video, their mind goes to cat videos and those fun short clips that seem to go viral. So it might not be obvious why all types of businesses should get into video marketing. Some people might consider their business or industry to be too “boring” for video. But that’s not the case!
Don’t let worrying about whether or not people think your industry is “interesting” enough stop you from incorporating content marketing. We know videos can help you generate leads, boost your overall brand, and share your message; so it’s time to get on board!
Why even “boring” businesses still need video marketing:
Your industry can be more interesting than you think.
Think about company culture and what makes your business unique. If you don’t feel like your industry is something people would be super interested in, show them why your business is. Show them what sets you apart from other businesses in your industry, and makes you fun and interesting.
Being in a “boring” industry can actually help.
If you’ve been thinking that your business won’t benefit from video marketing, chances are your competitors feel the same way. This means you have the opportunity to stand out. Your business can be the one to spear-head your industry’s move into video marketing, which will help put you ahead of your competitors.
Every customer wants help understanding your product or service.
Creative content isn’t the only thing your viewers are looking for. Educational content is extremely popular among customers. Visual demonstrations are a great way to provide customer service to customers and they can even help push people toward the decision to buy your product/service. FAQ videos, product overviews, and tutorials are some examples.
You don’t have to have a cool product/service, you just have to have a cool story.
There’s really no “boring” industry, just boring content. Video is what you make it! Just because your topic isn’t popular doesn’t mean your content can’t be interesting. Think outside the box and try to have fun!
Your videos can be for internal business needs.
Videos don’t all have to be fun, shareable content for social media. Video marketing is also extremely important internally for a business. Internal video can be a great tool for hiring, training, and other HR efforts. And once you get comfortable with internal video, you might get more ideas on how to create engaging external video.
It may not seem obvious at first how video marketing can help you if you feel like you’re in a “boring” industry. But there’s always a compelling story hidden somewhere. Make sure to look at your business’s story in a unique and fresh way and then start creating content!