Video marketing is a great way to reach your audience and build brand awareness, but it can be hard to know where to start.
Here are four simple steps that will help you get started with video marketing:
- Decide on your goals for video marketing. Are you trying to increase brand awareness, convert more sales, or provide better customer service?
- Plan out your videos in advance. You don’t have to be fancy – just pick some ideas for what you want to cover in the video and write them down.
- Get a high-quality video made.
- Upload your video natively to your desired platforms and use the provided tools to optimize and promote it.
Decide Your Goals
There are three main categories of video marketing: brand awareness, customer service, and sales conversions. Each type has its own purpose – and its own target audience. Knowing what distinguishes each will help you create the sort of video your company needs most right now.
Plan Your Videos
After you’ve decided on your goal, you need to establish what types of videos and how many you’ll need. In this case, you’ll want to focus on quality over quantity. You don’t need a ton of videos at once. Instead, produce just one or two videos every month (or even less frequently). Then give them time to grow before making another one.
The Productions Process
There are two options here: professional vs DIY.
The DIY Route: Make sure that whatever you’re using as a camera is good enough quality—it doesn’t need to be professional-level equipment, but at least decent enough so that people won’t notice the low-quality screen capture or shaky footage when they watch it later on their phones or tablets.
The Professional Route: If you’re ready to take your video marketing to the next level, that’s what we’re here for – to help small businesses grow through video marketing. We specialize in helping you create great videos that will help build trust and increase sales conversions so that your business can grow.
Optimization and Promotion
Once your video is done, it’s time to share it with the world. Here are some of our video optimization tips to remember when publishing your videos online so that they get the maximum amount of reach.
The Power of Video Marketing for Businesses
Video marketing is a great way to share your brand with the world. It’s a powerful way to show what your business is all about, how you do things, and why you’re the best choice for customers.
But more importantly, video marketing can help you connect with customers in an emotional way. And when people feel like they know you—and like they can trust you—they’re more likely to buy from you.