We know that in our current housing marketing, getting a house sold isn’t really an issue. But that’s not the only concern you have as a realtor. Video marketing can be beneficial in real estate for so many reasons. It’s a great tool to help you set yourself apart from other realtors in the area. This means attracting more buyers and sellers to your business.
As a realtor, we’re sure you know the benefits of video. However, did you know that according to the National Association of Realtors, 73% of sellers would choose a real estate agent who could market their property with video, but fewer than 5% of agents actually do this!
So what’s stopping you? It’s time to start incorporating video!
Real estate relies heavily on visual motivators. Buyers want to be able to look at potential houses online and sellers want to make sure you’re doing everything possible to make their house look the best.
How video sets your real estate business apart from other realtors:
Video helps build authority. It shows that you go above and beyond as a realtor and that you know what you’re talking about.
Video appeals to the “like, know, and trust” factor. You can use video to let your buyers and sellers get to know you. And introductory, “about me” style video will help personalize things and testimonial videos from previous clients show that they can trust your work.
Google and YouTube are the two largest search engines. By including properly optimized video on your real estate website and listings, you’re 57% more likely to show up on page 1 of Google search results. We know higher search result rankings mean more home buyers will find your listings. More listing views mean more offers, and more offers lead to happier clients. And just think, it was all because of a video
90% of homebuyers begin their search on the internet.
Social media and other video sites are the most popular they’ve ever been, and most households have multiple smartphones, tablets, and computers to surf them from. So it’s no surprise that people start their house hunting process on the internet.
Since your target market is online, you want to focus on ways to get them to stay on your listing. Unfortunately, the average visitor only spends 48 seconds on your website. However, you can actually increase that to around 5 minutes if your website includes relevant video. And the easiest part is you already know what type of content your viewers are looking for – a tour of the house!
Let’s go over some ways homebuyers are using video so you know what to include:
- 86% find out more about a specific community
- 70% tour the inside of a home
- 38% understand specific features
- 54% get general information
- 44% compare features
- 30% watch customer testimonials
Adding video to your real estate or single property website helps viewers obtain information, solve a problem, and be entertained. It’s also an efficient way to convey necessary information in a fraction of the time. And remember, only 5% of other realtors are using it. It’s a simple and effective way to help you stand out from other realtors and gain more clients.