Before the internet, a customer’s first interaction with a business was with a person. Whether it be the friendly shop owner behind a counter, a door-to-door salesman, or a server at restaurant, it’s always nice to be greeted with a smiling face ready to help.
Today for the most part, when a person first meets a company, it happens on the internet. It can be on their website or on their social media like Facebook or Twitter. So instead of that helpful smiling business owner or employee, now your customers are greeted by a block of text with a few photos or 160 characters or less. 90% of information absorbed by the brain is visual, and visuals are processed 60,000X faster in the brain than text. With text, you only get one of the 5 channels of communication, and with video… you get all of them.
This is one of the reasons why video is becoming one of the fastest growing marketing tools. According to ComScore, 64% of consumers are more likely to buy a product after watching a video about it! With a video on your company’s homepage and social media, your customers can get a proper introduction to you.