One common trend among business owners who are marketing to other businesses is that they tend to focus on more traditional forms of marketing. They don’t take video as seriously, which is typically due to some commonly-held myths that we want to address.
B2B video is a huge missed opportunity because when people think of online videos, they think of viral cat videos; but B2B video actually makes a lot of sense for businesses.
Myth #1: People don’t watch online videos about business.
When you bring up the idea of
Business decision makers
Myth #2: Video is too simple to get your message across.
The first thing we want to point out is that just because
Myth #3: Professional videos are too expensive.
As technology advances, production pricing in the industry is slowly decreasing, and more and more professionals can get great videos to market. But other than video becoming more affordable, there is another point to consider. Video is not a one time thing. Most business owners don’t realize that the video they invest in can be used over and over again.
Once your business pays for the video, it’s yours. It can be shared multiple times and earn impressions online. It can be put in emails, used in presentations, displayed at conventions–opportunities are almost endless.
Traditional printed advertising (brochures, newsletters, etc.) have to continuously be reprinted, which costs more money. Long-term use of a video is free and it continues to work for you, unlike pamphlets that end up in the trash. A good video that has driven online engagement and built up an audience and credibility on a site like YouTube gives lasting, long-term exposure benefits.