Tag: web video

  • How to A/B Test Your Content to Increase Engagement

    First of all, what is A/B testing? A/B testing is the process of testing two web elements to establish which one performs better. It’s hard to establish exactly what your audience is looking for in your content and on your website and getting mixed advice from experts doesn’t make it any easier. That’s why looking…

  • 3 Tips for Online Marketing Videos

    Today I’m going to give you three tips for your business’s online marketing videos. Tip number one doesn’t even really have anything to do with the video, it’s more about the thumbnail image. Thumbnail images are the little images you see before you click on the video. It should be inviting and sort of give…

  • 6 Ways to Grab Your Viewer’s Attention

    We know video helps you get your point across, but you have to grab your viewers attention first. Your online audience has a short attention span and has most likely come across your video while scrolling on their phones. Because of this, it’s important to grab your viewers attention as quickly as possible before they…

  • Influencer Marketing: Establish Yourself as a Thought Leader and Grow Your Business

    Influencer marketing is a popular way to reach out to your target market. Influencers are able to connect with your audience and create new content for your brand that will increase sales. However, instead of working with influencers outside of your business, it might be a good idea to become an influencer yourself. If you…

  • Unlocking New Audiences: Effective Strategies for Video Marketing

    If your business needs to reach a new audience, there’s no better method than video. If you’re trying to engage with a new target market, introduce a new product, or announce a change in your business, video will allow you to do that. Video allows you to stay relevant and it’s sharable content that your audience will…

  • 7 Rules for Effective Video Content Brainstorming

    Brainstorming is a really important part of the video process, which is why our philosophy is that we don’t just show up with a camera. You have to go in with a plan. Brainstorming is important because it helps us determine the framework, tone, and strategy for our videos. Then we’re able to move on to…