Tag: web video

  • 5 Ways Successful Marketers Are Using YouTube

    Working on planning your next video campaign? Wondering what tactics successful marketers implement when creating their YouTube pre-roll ads? We all know that YouTube pre-roll ads are powerful. Audiences retain 95% of your message when they get it through video and 80% ad viewers remember content they’ve viewed within the last 30 days. YouTube ads…

  • How to Optimize Your Facebook Ad Strategy

    Facebook is one of the most powerful advertising platforms that your business can use to reach customers. 93% of marketers are taking advantage of the networks fine-tuned targeting tools. The network can be a game changer for businesses that have a well-mapped out Facebook strategy and social media campaign. There are a bunch of variables…

  • 5 Ways to Get More Views on Your Facebook Videos

    The Facebook algorithm is constantly changing but it always has the same goal in mind: a better user experience. This means more entertaining and less promotional content. While the algorithm does favor video content in general, organic reach seems to get lower and lower every day. With countless people trying to find the most effective ways…

  • Why Non-Profit Organizations Should Use Video

    By partnering with a locally-owned production company, they would have access to people who are plugged into their community while still achieving global reach and staying within budget. Quality video content costs money, so it’s easy to understand why a non-profit organization with limited funds would shy away from making that kind of investment. However,…

  • Case Study: Live Streaming the 2017 Space Coast Symposium

      The Greater Palm Bay Chamber of Commerce hosted its inaugural Space Coast Symposium last month. It was a chance for community members to hear from local leaders as well as elected officials, to discuss Brevard County’s social and economic future. Because of this, live streaming the event was considered in order to reach as many…

  • Facebook vs. Twitter

    Many marketers may claim one platform is better than the other; however, you’ll never get a concrete answer no matter how many people you ask. That’s because the issue doesn’t have anything to do with which social network is actually better. It has to do with which one is the better for your business. Facebook and Twitter…