Tag: Video

  • 10 Tips for Promoting Your YouTube Channel and Increasing Subscribers

    YouTube is the second-largest search engine in the world. It’s also the current leading platform for video blogging and marketing. With over a billion unique visitors per month, it’s the platform everyone can find an audience on. However, this means there’s also a lot of competition. So you have to do more than just upload videos to…

  • Social Media and Video in 2017

    As the year comes to an end, one thing we’re doing is looking at how marketers have been using social media and trying to anticipate what trends will be popular in 2017. Right now, we have three key takeaways to keep in mind when creating your 2017 marketing plan: video is about to peak, everyone…

  • How to Use Video for Growth Marketing

    Growth marketing is changing the way marketers approach the task of driving awareness, demand, and sales. It has helped re-define the goal of marketing to be less about simply acquiring more customers and more about attracting and retaining engaged customers, which means marketers now have to focus on more than just the top of the marketing…

  • Video Advertising is Everywhere! OTT, OOH, OLD, VOD, etc.

    It wasn’t too long ago when businesses wanted to use video advertising they only thought of TV commercials or infomercials. And while that still works great for some businesses, it was out of reach for smaller businesses financially. But now there are many different venues and platforms for any business to use video advertising that won’t…

  • Evergreen Video Content: What It Is and How You Should Use It

    When people think of video marketing, their minds typically go to viral videos or content that focuses on of-the-moment topics. While these types of videos have their time and place, there’s another type that can be beneficial to your business — evergreen videos. These posts are about ideas that hardly change with the passing of time…

  • Tips for Using Videos to Reach Your Local Market

    When it comes to marketing, everyone always thinks global reach is the end goal­–especially if your marketing plan involves video. However, that’s not always the case! Just because everyone is using video in the global market, doesn’t mean its not great for helping your local business attract local customers. This post has some of our tips…