Working on planning your next video campaign? Wondering what tactics successful marketers implement when creating their YouTube pre-roll ads? We all know that YouTube pre-roll ads are powerful. Audiences retain 95% of your message when they get it through video and 80% ad viewers remember content they’ve viewed within the last 30 days. YouTube ads…
Facebook is one of the most powerful advertising platforms that your business can use to reach customers. 93% of marketers are taking advantage of the networks fine-tuned targeting tools. The network can be a game changer for businesses that have a well-mapped out Facebook strategy and social media campaign. There are a bunch of variables…
The Facebook algorithm is constantly changing but it always has the same goal in mind: a better user experience. This means more entertaining and less promotional content. While the algorithm does favor video content in general, organic reach seems to get lower and lower every day. With countless people trying to find the most effective ways…
Regardless of how fast people wish they could make things go, construction projects can take a significant amount of time to complete. Because they take so long, it can be useful to provide updates during construction or take a look back at the process once everything has been completed. That’s where time-lapse videos come into…
Right now is the best time to jump into 360 video. 360-degree videos are filmed with cameras that are able to capture all angles of the environment around them. I’m sure you’ve seen a few videos on Facebook where you’ve been able to either click and drag or simply rotate your phone around to view…