Tag: Video Production

  • Top 5 Professional Video Tips for Beginners

    Most of the time, marketers cut video from their content strategies because they don’t see a ton of ROI. What they don’t realize is that the problem is typically with their video itself, not video content as a whole. If you don’t have a lot of experience with video, it’s easy to miss or ignore…

  • Tips for Going Live on Social Media

    Going live and streaming in the moment content on the major social media channels (Facebook, Instagram, Twitter) is one of the best ways to connect with your audience and get the word out about your business. On Facebook especially, live video content generates the most reach and engagement.  Going live seems intimidating at first, but…

  • 4 Tips to Help Boost Engagement with Social Media Videos

    Videos can get you the most attention, feedback, and interest in your social media campaign over any other type of content. And while high quality video is important, it doesn’t mean anything if people aren’t engaging with it. You want to make sure people are seeing, sharing, and liking your videos. That’s why we’re sharing…

  • Three Myths About Online Video for B2B Companies

    One common trend among business owners who are marketing to other businesses is that they tend to focus on more traditional forms of marketing. They don’t take video as seriously, which is typically due to some commonly-held myths that we want to address. B2B video is a huge missed opportunity because when people think of…

  • The Best Way to Maximize Your Video Content on Social Media

    Almost one-third of total internet users (that’s over one billion people!) are on YouTube. 45% of people watch more than an hour of Facebook or YouTube videos each week. Video is huge and it’s a trend that will be sticking around for a while. We’ve talked a lot about why you should be using video in…

  • So You Have A Marketing Video – Now What?

    One of the biggest mistakes businesses make is going through the process of getting a professional marketing video produced, dropping it on their website (or their Facebook page), and then calling it a day. The outcome in this situation is an unsuccessful video marketing campaign that leaves you wondering why you went through the trouble…