Tag: Video Marketing

  • 7 Rules for Effective Video Content Brainstorming

    Brainstorming is a really important part of the video process, which is why our philosophy is that we don’t just show up with a camera. You have to go in with a plan. Brainstorming is important because it helps us determine the framework, tone, and strategy for our videos. Then we’re able to move on to…

  • 10 Tips for Promoting Your YouTube Channel and Increasing Subscribers

    YouTube is the second-largest search engine in the world. It’s also the current leading platform for video blogging and marketing. With over a billion unique visitors per month, it’s the platform everyone can find an audience on. However, this means there’s also a lot of competition. So you have to do more than just upload videos to…

  • Why Video Marketing? Because it works!

    We’ve been talking a lot about different approaches to video marketing, what kind of videos you should make, tips on making videos, and things like that. But we wanted to take a step back and address a more basic question – why video marketing?  Well, because it works. But that’s an easy answer. Video grabs…

  • Social Media and Video in 2017

    As the year comes to an end, one thing we’re doing is looking at how marketers have been using social media and trying to anticipate what trends will be popular in 2017. Right now, we have three key takeaways to keep in mind when creating your 2017 marketing plan: video is about to peak, everyone…

  • How to Use Video for Growth Marketing

    Growth marketing is changing the way marketers approach the task of driving awareness, demand, and sales. It has helped re-define the goal of marketing to be less about simply acquiring more customers and more about attracting and retaining engaged customers, which means marketers now have to focus on more than just the top of the marketing…

  • Video Advertising is Everywhere! OTT, OOH, OLD, VOD, etc.

    It wasn’t too long ago when businesses wanted to use video advertising they only thought of TV commercials or infomercials. And while that still works great for some businesses, it was out of reach for smaller businesses financially. But now there are many different venues and platforms for any business to use video advertising that won’t…