Tag: Video Marketing

  • Instagram TV: What You Need to Know

    Just last week Instagram launched their new video app Instagram TV (IGTV). It can be used as both a standalone app or from within the Instagram app itself. IGTV is Instagram’s solution to long-form video and will be rolling out to users in the next few weeks. IGTV will feature full-screen vertical videos (similar to…

  • Why No Business Is Too “Boring” For Video Marketing

    When people think of online video, their mind goes to cat videos and those fun short clips that seem to go viral. So it might not be obvious why all types of businesses should get into video marketing. Some people might consider their business or industry to be too “boring” for video. But that’s not…

  • 5 Tactics to Increase Your Content’s Reach

    You spend a lot of time creating quality content so you want to make sure you’re reaching as many people as possible. Too many people are posting content online for their business and getting no engagement. No likes, no shares, no comments. And we don’t want that to happen. 50% of content receives less than 8…

  • Using Native Video on LinkedIn for B2B

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  • 5 Benefits of Product Videos

    Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. In a survey done to help marketers understand the current state of video marketing, 81% of people said they were convinced to buy a product or service by watching a…

  • Video Advertising: What Is It?

    Since technology has become such a major part of our day-to-day routines, online video has become the perfect meeting ground for advertisers and information-seeking viewers. Video advertising is one of the most effective ways to speak to your customers in a unique and authentic way. It’s the best way to reach that tricky goal everyone…