Tag: Video Marketing

  • Video Marketing Is Everywhere

    Not too long ago, TV commercials were the only type of advertising that came to mind when businesses were thinking about using video. While TV was great for big businesses, it was financially impossible for smaller ones. There was no way for small businesses to step out into the video marketing world.  Now, there are plenty…

  • Top 3 Benefits of Using Video on Your Website

    We talk a lot about social media marketing and how to incorporate video, but that’s not the only way you should be using video for your business. Video on your website is just as (if not more) important as video on social. In the basic sense, video on your website helps increase traffic, conversions, and sales.…

  • When Should You Pay to Promote Video Content?

    Paid media plays a large role in your social media strategy. There are two key questions that we want to address: When should you pay to promote video content? And how should you measure your video marketing or ad campaign? When should you pay to promote video content? Between the number of videos on the…

  • 3 Types of Sales Videos that Will Impress Your Clients

    Sales videos are a great way to market your products or services. Research has shown that sales videos produce high conversion rates. Making a video that sells takes creativity, but you’ll get the hang of it (or you just can ask us!). There are several different types of sales videos that you could try out,…

  • Instagram TV: What You Need to Know

    Just last week Instagram launched their new video app Instagram TV (IGTV). It can be used as both a standalone app or from within the Instagram app itself. IGTV is Instagram’s solution to long-form video and will be rolling out to users in the next few weeks. IGTV will feature full-screen vertical videos (similar to…

  • Why No Business Is Too “Boring” For Video Marketing

    When people think of online video, their mind goes to cat videos and those fun short clips that seem to go viral. So it might not be obvious why all types of businesses should get into video marketing. Some people might consider their business or industry to be too “boring” for video. But that’s not…