Tag: Video Advertising

  • Three Myths About Online Video for B2B Companies

    One common trend among business owners who are marketing to other businesses is that they tend to focus on more traditional forms of marketing. They don’t take video as seriously, which is typically due to some commonly-held myths that we want to address. B2B video is a huge missed opportunity because when people think of…

  • The Best Way to Maximize Your Video Content on Social Media

    Almost one-third of total internet users (that’s over one billion people!) are on YouTube. 45% of people watch more than an hour of Facebook or YouTube videos each week. Video is huge and it’s a trend that will be sticking around for a while. We’ve talked a lot about why you should be using video in…

  • Video Marketing Is Everywhere

    Not too long ago, TV commercials were the only type of advertising that came to mind when businesses were thinking about using video. While TV was great for big businesses, it was financially impossible for smaller ones. There was no way for small businesses to step out into the video marketing world.  Now, there are plenty…

  • Video Advertising: What Is It?

    Since technology has become such a major part of our day-to-day routines, online video has become the perfect meeting ground for advertisers and information-seeking viewers. Video advertising is one of the most effective ways to speak to your customers in a unique and authentic way. It’s the best way to reach that tricky goal everyone…

  • Using Video on Facebook to Grow Your Business

    Believe it or not, Facebook recently surpassed YouTube in video views in the US. Video on Facebook is huge – although the Facebook algorithm is constantly changing, as of the time of this article, Facebook prefers to place video in your feed rather than a plain text post. Facebook is perpetually changing. And lately, they’ve been…