Television is one of the most well-known and well-established branding tools. The downside is that it can be pretty expensive and targeting options are limited. Luckily, there is a new option for TV advertising that you might not understand the benefits of yet – OTT.
Client: Dale Dupree Sales RebellionCategory: Announcement Video Our client Dale is a huge fan of interrupt marketing and non-traditional sales tactics. We love working with him because he always comes to us with these exciting and bold ideas. Our relationship started back when he was known as the Copier Warrior and we did that awesome…
Most of the time, marketers cut video from their content strategies because they don’t see a ton of ROI. What they don’t realize is that the problem is typically with their video itself, not video content as a whole. If you don’t have a lot of experience with video, it’s easy to miss or ignore…
We talk a lot about social media marketing and how to incorporate video, but that’s not the only way you should be using video for your business. Video on your website is just as (if not more) important as video on social. In the basic sense, video on your website helps increase traffic, conversions, and sales.…
Paid media plays a large role in your social media strategy. There are two key questions that we want to address: When should you pay to promote video content? And how should you measure your video marketing or ad campaign? When should you pay to promote video content? Between the number of videos on the…
Sales videos are a great way to market your products or services. Research has shown that sales videos produce high conversion rates. Making a video that sells takes creativity, but you’ll get the hang of it (or you just can ask us!). There are several different types of sales videos that you could try out,…