Tag: Testimony

  • Case Study: Interactive Legal

    Events, trade shows, and conferences are for more than just networking. They all make great opportunities for capturing evergreen video content that can be used throughout the year. Since a lot of businesses are planning to get back to these in-person events, we thought it would be the perfect time for a case study on our…

  • 3 Types of Sales Videos that Will Impress Your Clients

    Sales videos are a great way to market your products or services. Research has shown that sales videos produce high conversion rates. Making a video that sells takes creativity, but you’ll get the hang of it (or you just can ask us!). There are several different types of sales videos that you could try out,…

  • B2B Video Marketing Strategies

    Marketers are constantly leveraging the power of online video in their marketing plans. Video has proven to be successful even in B2B marketing messages. Over 80% of senior executives said they are watching more online video today than they were a year ago. And 65% have visited a vendor’s website after watching a video. Regardless…

  • Turn Viewers into Buyers with Video

    When you’re creating your marketing videos, it’s important to ask yourself whether or not you’re creating the right type of videos to push your viewers along the sales funnel. You want to keep moving viewers throughout the funnel and into the purchase phase. Sometimes this means you’ll want customized videos based on which phase of…

  • 4 Ways to Use Video to Improve Your Social Media

    We can’t say it enough, video marketing has taken over social media. It’s practically a necessity to make your content stand out among the rest. Just look at our post about the predictions for social media and video from January. Think about your engagement on social media. If you post a status update without a…

  • How to Use Video for Growth Marketing

    Growth marketing is changing the way marketers approach the task of driving awareness, demand, and sales. It has helped re-define the goal of marketing to be less about simply acquiring more customers and more about attracting and retaining engaged customers, which means marketers now have to focus on more than just the top of the marketing…