We get a lot of questions from our clients about publishing their videos online. So today we wanted to share some of the tips we give them in order to optimize their videos and increase their reach.
We can’t say it enough, video marketing has taken over social media. Video performs better than all other content on social platforms. Think about your own actions that you take on social media. If you see a status update without a photo or video attached, how often do you stop to read it? Did you…
At a small business, you may shy away from diving into social media. You’re busy, you may be filling a lot of roles, and you might not think you have the budget for it. But it’s not something that you want to disregard. Social media is valuable for businesses of any size or industry, and finding…
Going live and streaming in the moment content on the major social media channels (Facebook, Instagram, Twitter) is one of the best ways to connect with your audience and get the word out about your business. On Facebook especially, live video content generates the most reach and engagement. Going live seems intimidating at first, but…
Videos can get you the most attention, feedback, and interest in your social media campaign over any other type of content. And while high quality video is important, it doesn’t mean anything if people aren’t engaging with it. You want to make sure people are seeing, sharing, and liking your videos. That’s why we’re sharing…
Almost one-third of total internet users (that’s over one billion people!) are on YouTube. 45% of people watch more than an hour of Facebook or YouTube videos each week. Video is huge and it’s a trend that will be sticking around for a while. We’ve talked a lot about why you should be using video in…