Tag: social media

  • Building Excitement with Construction Videos

    If you’re a business owner and you’re building a new location or updating an existing one, using video is a great way to capture the excitement for your audience.Catch the action from the start with a groundbreaking video or use long-duration time lapses to show your new building going up in seconds! If you would…

  • 6 Ways to Boost Organic Engagement

    There’s a huge difference between using social media for personal reasons and using it to grow your business. It’s a whole new world on the business side. While you can easily get 100 likes on your new profile picture, businesses have a harder time getting that level of engagement even though they put in so…

  • InFocus Marketing Sessions – April 2017

    Our guest this month was Diana VanDeMark from Business Recharge and we talked about how to make the most of your marketing dollars. Being able to correctly target your marketing efforts is extremely important to your business, so you’ll want to watch this! Like our Facebook page for information on upcoming episodes. Keep up with our Facebook page to find out about…

  • How to A/B Test Your Content to Increase Engagement

    First of all, what is A/B testing? A/B testing is the process of testing two web elements to establish which one performs better. It’s hard to establish exactly what your audience is looking for in your content and on your website and getting mixed advice from experts doesn’t make it any easier. That’s why looking…

  • 6 Ways to Grab Your Viewer’s Attention

    We know video helps you get your point across, but you have to grab your viewers attention first. Your online audience has a short attention span and has most likely come across your video while scrolling on their phones. Because of this, it’s important to grab your viewers attention as quickly as possible before they…

  • Two Video Marketing Trends to Get on Board With

    Video marketing is an ever-changing environment. It evolves quickly and new practices pop up all the time. We’ve already talked about why you should take advantage of video marketing, but we wanted to take a closer look at two important video marketing trends that your brand should start implementing this year: Create captivating branded content.…