You put so much time and effort into creating your marketing video, promoting your channel, and telling people about your new video. But when you uploaded it to YouTube, you skipped right over filling in the description box because you thought it was unnecessary. Stop right there! Don’t throw away all your hard work by…
We know you’re constantly hearing how social media marketing will benefit your business. However, it’s not just marketing that social media can play a huge role in. Whether you’re already incorporating social media and just need more ideas, or you’re still trying to convince yourself (or someone else) the importance of social media for your…
Have you seen other businesses using Facebook Live? Are you wondering how your business could actually benefit from using it? In general, using live video will improve your Facebook reach, and there are plenty of ways your business can succeed with it. Your content has a lifespan for engagement when it’s initially shared (which is…
When you’re creating your marketing videos, it’s important to ask yourself whether or not you’re creating the right type of videos to push your viewers along the sales funnel. You want to keep moving viewers throughout the funnel and into the purchase phase. Sometimes this means you’ll want customized videos based on which phase of…
We can’t say it enough, video marketing has taken over social media. It’s practically a necessity to make your content stand out among the rest. Just look at our post about the predictions for social media and video from January. Think about your engagement on social media. If you post a status update without a…
So you’ve created a marketing video and released it out into the world. You’ve put your information in front of your customers. Now what? Now it’s time to measure the video performance. It’s time to take a look at how your video is doing – how your audience is reacting to it and if they’re reacting…