Tag: social media

  • Video Advertising is Everywhere! OTT, OOH, OLD, VOD, etc.

    It wasn’t too long ago when businesses wanted to use video advertising they only thought of TV commercials or infomercials. And while that still works great for some businesses, it was out of reach for smaller businesses financially. But now there are many different venues and platforms for any business to use video advertising that won’t…

  • Evergreen Video Content: What It Is and How You Should Use It

    When people think of video marketing, their minds typically go to viral videos or content that focuses on of-the-moment topics. While these types of videos have their time and place, there’s another type that can be beneficial to your business — evergreen videos. These posts are about ideas that hardly change with the passing of time…

  • How to Create Successful Video Campaigns

    As marketers, we’ve been hearing a lot of statistics about the growth and benefits of video marketing: “By 2017, video marketing will account for 69% of all consumer traffic.“ “75% of online video consumers interact with video ads every day.” “Markers who use video grow revenue 49% faster than non-video users.” “Mobile video ads will…

  • Using Video to Put a Face to Your Business

    Before the internet, a customer’s first interaction with a business was with a person. Whether it be the friendly shop owner behind a counter, a door-to-door salesman, or a server at restaurant, it’s always nice to be greeted with a smiling face ready to help. Today for the most part, when a person first meets…

  • Using Video on Facebook to Grow Your Business

    Believe it or not, Facebook recently surpassed YouTube in video views in the US. Video on Facebook is huge – although the Facebook algorithm is constantly changing, as of the time of this article, Facebook prefers to place video in your feed rather than a plain text post. Facebook is perpetually changing. And lately, they’ve been…