Most of the time, marketers cut video from their content strategies because they don’t see a ton of ROI. What they don’t realize is that the problem is typically with their video itself, not video content as a whole. If you don’t have a lot of experience with video, it’s easy to miss or ignore…
Marketers are constantly leveraging the power of online video in their marketing plans. Video has proven to be successful even in B2B marketing messages. Over 80% of senior executives said they are watching more online video today than they were a year ago. And 65% have visited a vendor’s website after watching a video. Regardless…