When you’re creating your marketing videos, it’s important to ask yourself whether or not you’re creating the right type of videos to push your viewers along the sales funnel. You want to keep moving viewers throughout the funnel and into the purchase phase. Sometimes this means you’ll want customized videos based on which phase of…
Video marketing is an ever-changing environment. It evolves quickly and new practices pop up all the time. We’ve already talked about why you should take advantage of video marketing, but we wanted to take a closer look at two important video marketing trends that your brand should start implementing this year: Create captivating branded content.…
Before the internet, a customer’s first interaction with a business was with a person. Whether it be the friendly shop owner behind a counter, a door-to-door salesman, or a server at restaurant, it’s always nice to be greeted with a smiling face ready to help. Today for the most part, when a person first meets…
Believe it or not, Facebook recently surpassed YouTube in video views in the US. Video on Facebook is huge – although the Facebook algorithm is constantly changing, as of the time of this article, Facebook prefers to place video in your feed rather than a plain text post. Facebook is perpetually changing. And lately, they’ve been…