Tag: Melbourne

  • Unlocking New Audiences: Effective Strategies for Video Marketing

    If your business needs to reach a new audience, there’s no better method than video. If you’re trying to engage with a new target market, introduce a new product, or announce a change in your business, video will allow you to do that. Video allows you to stay relevant and it’s sharable content that your audience will…

  • Why Video Marketing? Because it works!

    We’ve been talking a lot about different approaches to video marketing, what kind of videos you should make, tips on making videos, and things like that. But we wanted to take a step back and address a more basic question – why video marketing?  Well, because it works. But that’s an easy answer. Video grabs…

  • How to Use Video for Growth Marketing

    Growth marketing is changing the way marketers approach the task of driving awareness, demand, and sales. It has helped re-define the goal of marketing to be less about simply acquiring more customers and more about attracting and retaining engaged customers, which means marketers now have to focus on more than just the top of the marketing…

  • Video Advertising is Everywhere! OTT, OOH, OLD, VOD, etc.

    It wasn’t too long ago when businesses wanted to use video advertising they only thought of TV commercials or infomercials. And while that still works great for some businesses, it was out of reach for smaller businesses financially. But now there are many different venues and platforms for any business to use video advertising that won’t…

  • Evergreen Video Content: What It Is and How You Should Use It

    When people think of video marketing, their minds typically go to viral videos or content that focuses on of-the-moment topics. While these types of videos have their time and place, there’s another type that can be beneficial to your business — evergreen videos. These posts are about ideas that hardly change with the passing of time…

  • How to Create Successful Video Campaigns

    As marketers, we’ve been hearing a lot of statistics about the growth and benefits of video marketing: “By 2017, video marketing will account for 69% of all consumer traffic.“ “75% of online video consumers interact with video ads every day.” “Markers who use video grow revenue 49% faster than non-video users.” “Mobile video ads will…