We’ve been talking a lot about different approaches to video marketing, what kind of videos you should make, tips on making videos, and things like that. But we wanted to take a step back and address a more basic question – why video marketing? Well, because it works. But that’s an easy answer. Video grabs…
Growth marketing is changing the way marketers approach the task of driving awareness, demand, and sales. It has helped re-define the goal of marketing to be less about simply acquiring more customers and more about attracting and retaining engaged customers, which means marketers now have to focus on more than just the top of the marketing…
When people think of video marketing, their minds typically go to viral videos or content that focuses on of-the-moment topics. While these types of videos have their time and place, there’s another type that can be beneficial to your business — evergreen videos. These posts are about ideas that hardly change with the passing of time…
Before the internet, a customer’s first interaction with a business was with a person. Whether it be the friendly shop owner behind a counter, a door-to-door salesman, or a server at restaurant, it’s always nice to be greeted with a smiling face ready to help. Today for the most part, when a person first meets…
Believe it or not, Facebook recently surpassed YouTube in video views in the US. Video on Facebook is huge – although the Facebook algorithm is constantly changing, as of the time of this article, Facebook prefers to place video in your feed rather than a plain text post. Facebook is perpetually changing. And lately, they’ve been…