Tag: marketing

  • 5 Ways Successful Marketers Are Using YouTube

    Working on planning your next video campaign? Wondering what tactics successful marketers implement when creating their YouTube pre-roll ads? We all know that YouTube pre-roll ads are powerful. Audiences retain 95% of your message when they get it through video and 80% ad viewers remember content they’ve viewed within the last 30 days. YouTube ads…

  • How to Optimize Your Facebook Ad Strategy

    Facebook is one of the most powerful advertising platforms that your business can use to reach customers. 93% of marketers are taking advantage of the networks fine-tuned targeting tools. The network can be a game changer for businesses that have a well-mapped out Facebook strategy and social media campaign. There are a bunch of variables…

  • Why Non-Profit Organizations Should Use Video

    By partnering with a locally-owned production company, they would have access to people who are plugged into their community while still achieving global reach and staying within budget. Quality video content costs money, so it’s easy to understand why a non-profit organization with limited funds would shy away from making that kind of investment. However,…

  • Facebook vs. Twitter

    Many marketers may claim one platform is better than the other; however, you’ll never get a concrete answer no matter how many people you ask. That’s because the issue doesn’t have anything to do with which social network is actually better. It has to do with which one is the better for your business. Facebook and Twitter…

  • Benefits of Time-Lapse Construction Videos

    Regardless of how fast people wish they could make things go, construction projects can take a significant amount of time to complete. Because they take so long, it can be useful to provide updates during construction or take a look back at the process once everything has been completed. That’s where time-lapse videos come into…

  • 5 Twitter Tips Everyone Should Know

    Twitter is an extremely fast paced social media site. It’s usually difficult for brands to maintain an active account without getting their content lost in all the noise. However, Twitter has over 1 billion monthly visits through embedded tweets so it’s worth including in your brand’s marketing strategy. Here are five Twitter tips for increasing…