Tag: local business

  • 3 Instagram Features You Should Take Advantage Of

    Instagram has more than 500 million daily active users. It’s one of the fastest-growing social media platforms and is full of opportunities for your small business. Instagram’s features offer a clean, distraction-free user experience and allow you to create a consistent visual brand that your customers will recognize. Instagram’s story feature (which was launched in…

  • Video Can Lead to More Clients for Your Real Estate Business

    We know that in our current housing marketing, getting a house sold isn’t really an issue. But that’s not the only concern you have as a realtor. Video marketing can be beneficial in real estate for so many reasons. It’s a great tool to help you set yourself apart from other realtors in the area. This…

  • 7 Mistakes You Might Be Making on Social Media

    Social media marketing for small businesses is a lot of trial and error. You’re constantly performing A/B testing, dealing with platform changes, and trying to evaluate your customer and establish what type of content they like to engage with. There’s no one-size-fits-all answer to social media so things can get confusing. I know we’ve made…

  • A Facebook Algorithm Update & Tips for Increasing Engagement

    Facebook recently announced their latest algorithm update that they plan to start rolling out in the next few weeks. Pretty soon you’ll start to see some drastic changes to your Facebook (and Instagram) newsfeed. As an individual Facebook user, you’ll like most of these changes. Instead of your newsfeed being full of promotions and articles, you’ll…

  • 5 Ways Successful Marketers Are Using YouTube

    Working on planning your next video campaign? Wondering what tactics successful marketers implement when creating their YouTube pre-roll ads? We all know that YouTube pre-roll ads are powerful. Audiences retain 95% of your message when they get it through video and 80% ad viewers remember content they’ve viewed within the last 30 days. YouTube ads…

  • How to Optimize Your Facebook Ad Strategy

    Facebook is one of the most powerful advertising platforms that your business can use to reach customers. 93% of marketers are taking advantage of the networks fine-tuned targeting tools. The network can be a game changer for businesses that have a well-mapped out Facebook strategy and social media campaign. There are a bunch of variables…