We talk a lot about social media marketing and how to incorporate video, but that’s not the only way you should be using video for your business. Video on your website is just as (if not more) important as video on social. In the basic sense, video on your website helps increase traffic, conversions, and sales.…
Paid media plays a large role in your social media strategy. There are two key questions that we want to address: When should you pay to promote video content? And how should you measure your video marketing or ad campaign? When should you pay to promote video content? Between the number of videos on the…
Sales videos are a great way to market your products or services. Research has shown that sales videos produce high conversion rates. Making a video that sells takes creativity, but you’ll get the hang of it (or you just can ask us!). There are several different types of sales videos that you could try out,…
When people think of online video, their mind goes to cat videos and those fun short clips that seem to go viral. So it might not be obvious why all types of businesses should get into video marketing. Some people might consider their business or industry to be too “boring” for video. But that’s not…