Tag: Business

  • How to Use Video for Growth Marketing

    Growth marketing is changing the way marketers approach the task of driving awareness, demand, and sales. It has helped re-define the goal of marketing to be less about simply acquiring more customers and more about attracting and retaining engaged customers, which means marketers now have to focus on more than just the top of the marketing…

  • Evergreen Video Content: What It Is and How You Should Use It

    When people think of video marketing, their minds typically go to viral videos or content that focuses on of-the-moment topics. While these types of videos have their time and place, there’s another type that can be beneficial to your business — evergreen videos. These posts are about ideas that hardly change with the passing of time…

  • How to Create Successful Video Campaigns

    As marketers, we’ve been hearing a lot of statistics about the growth and benefits of video marketing: “By 2017, video marketing will account for 69% of all consumer traffic.“ “75% of online video consumers interact with video ads every day.” “Markers who use video grow revenue 49% faster than non-video users.” “Mobile video ads will…

  • Tips for Using Videos to Reach Your Local Market

    When it comes to marketing, everyone always thinks global reach is the end goal­–especially if your marketing plan involves video. However, that’s not always the case! Just because everyone is using video in the global market, doesn’t mean its not great for helping your local business attract local customers. This post has some of our tips…

  • Using Video to Put a Face to Your Business

    Before the internet, a customer’s first interaction with a business was with a person. Whether it be the friendly shop owner behind a counter, a door-to-door salesman, or a server at restaurant, it’s always nice to be greeted with a smiling face ready to help. Today for the most part, when a person first meets…

  • Using Video on Facebook to Grow Your Business

    Believe it or not, Facebook recently surpassed YouTube in video views in the US. Video on Facebook is huge – although the Facebook algorithm is constantly changing, as of the time of this article, Facebook prefers to place video in your feed rather than a plain text post. Facebook is perpetually changing. And lately, they’ve been…