Tag: Advertising

  • 5 Benefits of Product Videos

    Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. In a survey done to help marketers understand the current state of video marketing, 81% of people said they were convinced to buy a product or service by watching a…

  • Video Advertising: What Is It?

    Since technology has become such a major part of our day-to-day routines, online video has become the perfect meeting ground for advertisers and information-seeking viewers. Video advertising is one of the most effective ways to speak to your customers in a unique and authentic way. It’s the best way to reach that tricky goal everyone…

  • 3 Instagram Features You Should Take Advantage Of

    Instagram has more than 500 million daily active users. It’s one of the fastest-growing social media platforms and is full of opportunities for your small business. Instagram’s features offer a clean, distraction-free user experience and allow you to create a consistent visual brand that your customers will recognize. Instagram’s story feature (which was launched in…

  • Video Can Lead to More Clients for Your Real Estate Business

    We know that in our current housing marketing, getting a house sold isn’t really an issue. But that’s not the only concern you have as a realtor. Video marketing can be beneficial in real estate for so many reasons. It’s a great tool to help you set yourself apart from other realtors in the area. This…

  • 7 Mistakes You Might Be Making on Social Media

    Social media marketing for small businesses is a lot of trial and error. You’re constantly performing A/B testing, dealing with platform changes, and trying to evaluate your customer and establish what type of content they like to engage with. There’s no one-size-fits-all answer to social media so things can get confusing. I know we’ve made…

  • A Facebook Algorithm Update & Tips for Increasing Engagement

    Facebook recently announced their latest algorithm update that they plan to start rolling out in the next few weeks. Pretty soon you’ll start to see some drastic changes to your Facebook (and Instagram) newsfeed. As an individual Facebook user, you’ll like most of these changes. Instead of your newsfeed being full of promotions and articles, you’ll…