Video has taken over social media.
Tweets with video see 10x more engagement, Instagram is prioritizing Reels, LinkedIn users are 20x more likely to share a video, and we all know video is the best performing content on Facebook.
So let’s go over some ideas for how to make it work for your business.
Tip 1: Engage with your audience LIVE.
Q&A’s, how-to sessions, and announcements are some great ways to start.
Tip 2: Share customer stories.
Don’t focus your video efforts on proving how great you are. Let your customers do it! Highlight their success stories and have them share their personal experiences.
Tip 3: Connect with your viewers emotionally.
Stories get people invested. Creating a video with a relatable storyline can easily grab your viewers’ attention while keeping your brand in the front of their mind.
54% of consumers want to see more video content from the businesses they support, and 93% of marketers said they landed a new customer thanks to a video on social media.
So if you want to learn more about how video can help your business, give us a call or contact us at 142productions.com