Category: Blog

  • Video Advertising is Everywhere! OTT, OOH, OLD, VOD, etc.

    It wasn’t too long ago when businesses wanted to use video advertising they only thought of TV commercials or infomercials. And while that still works great for some businesses, it was out of reach for smaller businesses financially. But now there are many different venues and platforms for any business to use video advertising that won’t…

  • Evergreen Video Content: What It Is and How You Should Use It

    When people think of video marketing, their minds typically go to viral videos or content that focuses on of-the-moment topics. While these types of videos have their time and place, there’s another type that can be beneficial to your business — evergreen videos. These posts are about ideas that hardly change with the passing of time…

  • How Video Testimonies Can Get The Word Out About Your Business

    You can talk until you’re blue in the face about how great your business is. But for the most part, people will write it off that they’re being sold to. And people are tired of being sold to. What we’re looking for is something to relate to. And that’s why we’ve found that video testimonials…

  • How to Create Successful Video Campaigns

    As marketers, we’ve been hearing a lot of statistics about the growth and benefits of video marketing: “By 2017, video marketing will account for 69% of all consumer traffic.“ “75% of online video consumers interact with video ads every day.” “Markers who use video grow revenue 49% faster than non-video users.” “Mobile video ads will…

  • Tips for Using Videos to Reach Your Local Market

    When it comes to marketing, everyone always thinks global reach is the end goal­–especially if your marketing plan involves video. However, that’s not always the case! Just because everyone is using video in the global market, doesn’t mean its not great for helping your local business attract local customers. This post has some of our tips…

  • When to hire a Professional Video Company vs DIY Videos

    Video is a powerful tool to have in your business’ marketing toolbox and with the popularity of video in search engine results, it can help your website’s ranking as well. 1/3 of all online activity is spent watching VIDEO!  Many companies cannot decide whether to use a professional company to create their videos or go with the DIY…