Category: Blog

  • Turn Viewers into Buyers with Video

    When you’re creating your marketing videos, it’s important to ask yourself whether or not you’re creating the right type of videos to push your viewers along the sales funnel. You want to keep moving viewers throughout the funnel and into the purchase phase. Sometimes this means you’ll want customized videos based on which phase of…

  • 4 Ways to Use Video to Improve Your Social Media

    We can’t say it enough, video marketing has taken over social media. It’s practically a necessity to make your content stand out among the rest. Just look at our post about the predictions for social media and video from January. Think about your engagement on social media. If you post a status update without a…

  • How to Measure the Performance of Your Videos

    So you’ve created a marketing video and released it out into the world. You’ve put your information in front of your customers. Now what? Now it’s time to measure the video performance. It’s time to take a look at how your video is doing – how your audience is reacting to it and if  they’re reacting…

  • Use Subtitles to Get More Views on Facebook

    We’re constantly focused on increasing audience engagement for video ads. We’ve even written a lot of blog posts on the topic. For example, this one with tips on how to grab your viewer’s attention. However, in all of our posts, we’ve never addressed one of the best and easiest ways to increase clicks and views…

  • 6 Ways to Boost Organic Engagement

    There’s a huge difference between using social media for personal reasons and using it to grow your business. It’s a whole new world on the business side. While you can easily get 100 likes on your new profile picture, businesses have a harder time getting that level of engagement even though they put in so…

  • InFocus Marketing Sessions – April 2017

    Our guest this month was Diana VanDeMark from Business Recharge and we talked about how to make the most of your marketing dollars. Being able to correctly target your marketing efforts is extremely important to your business, so you’ll want to watch this! Like our Facebook page for information on upcoming episodes. Keep up with our Facebook page to find out about…