Category: Blog

  • How to Measure the Performance of Your Videos

    So you’ve created a marketing video and released it out into the world. You’ve put your information in front of your customers. Now what? Now it’s time to measure the video performance. It’s time to take a look at how your video is doing – how your audience is reacting to it and if  they’re reacting…

  • Use Subtitles to Get More Views on Facebook

    We’re constantly focused on increasing audience engagement for video ads. We’ve even written a lot of blog posts on the topic. For example, this one with tips on how to grab your viewer’s attention. However, in all of our posts, we’ve never addressed one of the best and easiest ways to increase clicks and views…

  • 6 Ways to Boost Organic Engagement

    There’s a huge difference between using social media for personal reasons and using it to grow your business. It’s a whole new world on the business side. While you can easily get 100 likes on your new profile picture, businesses have a harder time getting that level of engagement even though they put in so…

  • InFocus Marketing Sessions – April 2017

    Our guest this month was Diana VanDeMark from Business Recharge and we talked about how to make the most of your marketing dollars. Being able to correctly target your marketing efforts is extremely important to your business, so you’ll want to watch this! Like our Facebook page for information on upcoming episodes. Keep up with our Facebook page to find out about…

  • How to A/B Test Your Content to Increase Engagement

    First of all, what is A/B testing? A/B testing is the process of testing two web elements to establish which one performs better. It’s hard to establish exactly what your audience is looking for in your content and on your website and getting mixed advice from experts doesn’t make it any easier. That’s why looking…

  • 6 Ways to Grab Your Viewer’s Attention

    We know video helps you get your point across, but you have to grab your viewers attention first. Your online audience has a short attention span and has most likely come across your video while scrolling on their phones. Because of this, it’s important to grab your viewers attention as quickly as possible before they…