Category: Blog

  • 7 Mistakes You Might Be Making on Social Media

    Social media marketing for small businesses is a lot of trial and error. You’re constantly performing A/B testing, dealing with platform changes, and trying to evaluate your customer and establish what type of content they like to engage with. There’s no one-size-fits-all answer to social media so things can get confusing. I know we’ve made…

  • A Facebook Algorithm Update & Tips for Increasing Engagement

    Facebook recently announced their latest algorithm update that they plan to start rolling out in the next few weeks. Pretty soon you’ll start to see some drastic changes to your Facebook (and Instagram) newsfeed. As an individual Facebook user, you’ll like most of these changes. Instead of your newsfeed being full of promotions and articles, you’ll…

  • 5 Ways Successful Marketers Are Using YouTube

    Working on planning your next video campaign? Wondering what tactics successful marketers implement when creating their YouTube pre-roll ads? We all know that YouTube pre-roll ads are powerful. Audiences retain 95% of your message when they get it through video and 80% ad viewers remember content they’ve viewed within the last 30 days. YouTube ads…

  • How to Optimize Your Facebook Ad Strategy

    Facebook is one of the most powerful advertising platforms that your business can use to reach customers. 93% of marketers are taking advantage of the networks fine-tuned targeting tools. The network can be a game changer for businesses that have a well-mapped out Facebook strategy and social media campaign. There are a bunch of variables…

  • 5 Ways to Get More Views on Your Facebook Videos

    The Facebook algorithm is constantly changing but it always has the same goal in mind: a better user experience. This means more entertaining and less promotional content. While the algorithm does favor video content in general, organic reach seems to get lower and lower every day. With countless people trying to find the most effective ways…

  • Why Non-Profit Organizations Should Use Video

    By partnering with a locally-owned production company, they would have access to people who are plugged into their community while still achieving global reach and staying within budget. Quality video content costs money, so it’s easy to understand why a non-profit organization with limited funds would shy away from making that kind of investment. However,…