We talk a lot about social media marketing and how to incorporate video, but that’s not the only way you should be using video for your business. Video on your website is just as (if not more) important as video on social. In the basic sense, video on your website helps increase traffic, conversions, and sales.…
Paid media plays a large role in your social media strategy. There are two key questions that we want to address: When should you pay to promote video content? And how should you measure your video marketing or ad campaign? When should you pay to promote video content? Between the number of videos on the…