Client: Dale Dupree Sales Rebellion
Category: Announcement Video
Our client Dale is a huge fan of interrupt marketing and non-traditional sales tactics. We love working with him because he always comes to us with these exciting and bold ideas.
Our relationship started back when he was known as the Copier Warrior and we did that awesome office chaos video with him.
A little while ago, Dale reached out to us for help with his latest project, the Sales Rebellion. He wanted a cool way to build hype around the project and announce it’s launch.
We decided to start the video off by talking about the “old ways” and how numbers focused sales can be. Then we turned everything on its head.
We needed to make the audience feel his message that “change is coming.”
Dale needed a video that matched his brand, but most importantly, matched his attitude.
For this video to be successful, there were two major things we focused on: visuals and real life relationships.
Visually, we wanted the video to match Dale’s style. We used a lot of cool lights, fog machines, even a sword came into play at one point.
But if you know Dale, you know he values connections just as much as he values standing out. Dale is ALL about connections.
So it was a smart move for him to also involve his connections in the video. He invited all these people that he’s built professional relationships with to come out to our studio and be a part of the shoot.
People are always excited about the projects that they’re personally involved in. So if you bring in 30 people for your video, that’s 30 shares you’re almost guaranteed once your video is released.
The first day Dale’s video went live, it had already reached 7,000 views. At the time of this video, it has over 15,000 views, 300 comments, and 400 likes.
Videos for your business don’t always have to be like all those traditional sales videos you’re used to seeing.
They can be tailored to fit your needs, your voice, and your vision.